Case study

$1,230 in ads.
$25,344 in sales.
Real store. Real numbers.

I've run this account for 3 years. Here's what most people get wrong about ads — and what to do instead.

Screenshots below. Store name kept private.

Ad dashboard screenshot

June 2026

Ad dashboard screenshot

June 2025

Spend $1,020

Sales $14,891

June 2026

Spend $1,230

Sales $25,344

Same store. Same month. One year apart. The difference wasn't budget — it was the system.

Running ads is easy. Scaling them is the game.

Creatives for every avatar

Your store doesn't have one customer — it has 3 or 4 different types. Each one needs their own ad. One creative for everyone converts no one. I build creative variety so every avatar sees an ad made for them.

Always be building new audiences

Ad accounts die when they talk to the same people forever. I'm constantly feeding new audiences into the account so results compound instead of fading.

Clicks are the start, not the win

Clicks mean your ad works. Sales mean your funnel works. If you're getting traffic but no sales, the problem isn't the ad — and more budget will just burn faster. That's when I run the account through my conversion checklist.

Getting clicks but no sales? That's fixable.

I use a conversion checklist to find exactly where sales are leaking — before spending another dollar on ads. Want me to run your account through it? The review is free. I'll tell you what I'd cut, what I'd scale, and what's blocking your sales. No charge. No lock-in. If I can't help, I'll tell you that too.

You work with me. Not a team you've never met.

I'm not an agency. There's no account manager, no outsourced team, no ticket system. When I take on your store, I'm the one in your ad account — and I check it every single day. Small budgets get scaled with care. My longest client has been with me 3 years, and their numbers are on this page.

$1,230 in ads.$25,344 in sales.Real store. Real numbers.